About Us

James Williams Associates is a new agency, run by a team with over 10 years experience in the industry, providing professional and friendly personal management to actors and creatives across theatre, TV and film. We have offices in the heart of London’s West End and also in Birmingham. 

Our many years of experience in the business will help you to grow your career alongside positive, like-minded people.

Our approach is centred entirely around you. Our success is your success so we strongly believe in nurturing our clients through personalised career coaching and guidance, which can be offered in-house from our team.

James Williams – Agent

James has extensive experience as a performer, director and producer and is proud to have worked with some of the best people in the industry over the past 10 years. His work has taken him across the UK and includes West End and regional credits. Recently, James has worked with Kerry Ellis · Julie Atherton · Oliver Tompsett  · Lucy van Gasse  · Michelle Pentecost  · Gemma Atkins  · Katie Paine  · Sam Lupton  · and many more!

Having always coached performers on a 121 basis, it became apparent that his knowledge and insight gave clients the skills, contacts and encouragement they needed to succeed. Then, in 2017, James Williams Associates was born with the express intention of furthering the careers of a select group of talented and motivated individuals.